What Is Email Marketing?
Church or minister can use email marketing grow the ministry by emailing congregants as well as interested individuals and families, If you have not been using email marketing you may be missing out on an amazing opportunity to both grow your congregation and strengthen the bonds between you and your existing members.
Anytime a church or minister sends out an email, aside from order confirmations and direct responses to congregation or follower questions, it could be considered a form of email marketing.
Email marketing is one segment of internet marketing (selling books, reminder of a program, registration of form or as a link to watch your sermon on youtube or facebook, advertising or promoting of goods and services over the internet is internet marketing), which encompasses online marketing via websites, social media, blogs, and more.
At its best, email marketing allows ministries to keep their congregants informed and tailor their marketing messages to their email subscribers.
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Email marketing is the use of email to promote products, such as books, audio teaching or services while developing relationships with potential audience by sending them a daily email that can help them grow spiritually, business, or build their family based on their needs. It is essentially direct mail done electronically instead of through the postal service.
When church email marketing techniques are employed, churches can expect to see growth. The odds are in your favor when you turn to email.
Statistics show us time after time that when people willingly opt into email lists, the open rates are high — and so is engagement. And that increased engagement can get more people through the doors of your church.
If there is one popular saying in email marketing that’s true, it got to be this.
1. Email is the #1 preferred communication channel.
At least 91% of people check their email on a daily basis and 72% of the people prefer email as their source of business communication and I believe the same thing applicable to ministry.
2. If you are more focused on conversions, you should focus more on email.
A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase such as your books, audio message. The percentage of total visitors that convert is called your conversion rate. Depending on your site’s or ministry’s goals, conversion types might include:
• Online sales
• Email signups
• Form completions
Email drives more conversions than any other marketing channel, including search and social combined.
3. Emails also have higher click-through rates and higher ROI (Return of Investment) than any other channels. You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
4. When it comes to engagement made as a result of receiving a message, email has the highest conversion rate (66%), when compared to social, direct mail and more.
5. A message is 5x more likely to be seen in email than via Facebook. The organic reach days are over on Facebook. If you want to reach more of your fans or followers, you need to pay.
6. You own your list (list is the total number of your email subscriber). This is the most important reason to build a list. On Facebook or any social network, your account could be suspended or deleted at any time, for any reason, without notice. You could lose all your fans in an instant, and all the efforts you have put could go waste. However, when it comes email, you own your email list. No one can take those leads away from you.
It should be clear by now that email marketing is probably the most powerful channel when it comes to followers or members’ acquisition, retention, and conversions.